Niche Market Research Center

Make Your Articles Work : How to Get More Mileage From Same Article By Reaching Different Niche Markets
Written by: Maujhuri Chakraborty

As an information marketer I’m sure you need no introduction to the benefit of using article as your marketing tool.

But … Do you belong to the same group who have the one-article-fits-all mind-set? Do you email copies of the same (verbatim) article to various ezines in the niche you operate and never think of reaching different market segments?

If you answered yes….then read on to find how an humble article can turn into a nonstop traffic (and profit) generators from different niche markets

So Many Slants, So Many Niches
Understanding "slant" will get you everywhere. As with any writing, you must tailor your article for the niche you are targeting .The slant or angle of your piece is that part that makes it suitable for the specific market you've chosen. Change the slant and a new market possibility opens. Change again - presto - another new market.You can change your slant as many times as you can find new markets .

How to get that slant?
Program yourself into the multiple "R" (reinvent, revise, and recycle) modes and retrieve your old article now!

REINVENT- Bring back to life one of your articles and find a new niche. Thumb through ezine listings and ask yourself, "How can I modify my article to fit this market?

REVISE- Update. Change the slant. Alter the length. Rewrite, edit and rewrite. Always consider your piece as a work in progress.

RECYCLE- Get that article into circulation and keep it moving.

Example! Example!
Sure. I Know you want to see examples. And here’s one:

Let’s say you have written a banana article for a health publication/ezine. How about changing the slant of that piece to one or all of the following:

* Banana Boat Beauty Secrets, for a woman's ezine/website

* Loose Weight Deliciously with Bananas, for a weight loss Newsletter/website

* How Bananas Can Lower Your Blood Pressure, for an insurance Publication/newsletter

* Keeping Bananas Fresh, for a cooking ezine/newsletter

* 8 Banana Smoothy Recipes for athletes, for a sport publication.

That's a total of five more niche market specific slants for different articles that all build on the research already completed for just the first piece.

Hopefully these examples will inspire you to "get the most buck for your bang." The humble banana is just one topic in a world of millions and every concept can find a market.

Slant for your niche market and re-slant for your next target market.The work involved in researching data, collection and organization of concepts need only be done once and can be recycled many times.

This provides for greater productivity and better usage of your time plus greater name recognition and you can surely appreciate the increased income potential by selling reprint rights for the different markets.

Always intone your mantra- reinvent, revise, and recycle- while you write

If It's Good Once, It's Good Twice and ...Thrice